FIMYLI stands for a deep emotional connection between motorsport fans and icons such as Ayrton Senna, Niki Lauda and Roland Ratzenberger. Through moving commemorative campaigns around the Imola race and special days of remembrance, FIMYLI creates unforgettable moments that connect fans worldwide.

Wishing ribbons with personal messages, symbolic lights and flags at the memorial sites are expressive gestures of appreciation. The tribute to Ayrton Senna with a Brazilian flag, Roland Ratzenberger's banner flag and Niki Lauda's honour with a laurel wreath also allow fans who cannot be there to actively participate.

FIMYLI preserves the legacy of these motorsport heroes and strengthens the global sense of community among their fans - across generations.